Kawaii lovers, this one’s for you! The Hello Kitty and Friends Cafe has opened its doors on the Gold Coast, bringing a dose of Sanrio magic, sweet treats, and picture-perfect design to Pacific Fair Shopping Centre.
Following the success of the Melbourne Central flagship, this highly anticipated concept is the first of its kind in Queensland. It invites visitors of all ages to step inside a whimsical world where food, art, and all things kawaii come to life.
“Following the incredible response in Melbourne, we’re thrilled to bring the Hello Kitty and Friends Cafe to Pacific Fair. It’s a perfect setting to celebrate the joy of kawaii culture,” said Silvia Figini, Chief Operating Officer, Sanrio EMEA, India and Oceania, Mr. Men – Worldwide.
“At Sanrio, our mission is to bring people together and foster genuine social connection. Opening spaces like this cafe allows fans to fully immerse themselves in our characters’ core values of kindness and friendship in a truly engaging way.”

A world of kawaii delights
Visitors can expect a multi-sensory experience across three uniquely themed spaces. Whether you’re indulging in an irresistibly cute treat, snapping selfies against beautifully curated interiors, or browsing exclusive Hello Kitty and Friends merchandise, every corner in this Gold Coast cafe promises a photo-worthy moment.
The menu draws inspiration from Japanese flavours with a modern twist. Think strawberry sandos, poke bowls, and themed bento boxes. For a quick bite, the Hello Kitty Corner serves takeaway coffee alongside freshly baked Japanese patisseries.
Step inside Cinnamoroll World
A highlight of the new Gold Coast Hello Kitty Cafe is Cinnamoroll World. It’s a fully immersive dining space where every detail, from the ceiling art to the custom tableware, celebrates Sanrio’s iconic characters. It’s an unforgettable backdrop for family outings, catch-ups with friends, or simply a little dose of nostalgia.
Gold Coast-inspired design
The cafe’s exclusive retail store features limited-edition apparel, collectibles, and bespoke souvenirs. With monthly drops including caps, sweats, t-shirts, embroidered patches, greeting cards, keyrings, and plush toys, there’s always something new to discover.
Each item draws inspiration from both Sanrio’s beloved characters and the vibrant Gold Coast lifestyle. These are created by an award-winning Australian design team led by Eddie Zammit and Travis Price. Don’t miss the Friends Garden, where custom illustrations pay tribute to Hello Kitty’s adorable companions. They capture the sunny, playful spirit of the Gold Coast.

A must-visit destination
“Pacific Fair is the perfect location to share the joy of kawaii culture with Queensland audiences,” a Sanrio representative said. “Blending delicious food, unique design, and beloved characters, the Hello Kitty and Friends Cafe offers something truly special.”
Whether you’re a lifelong Sanrio devotee, a foodie in search of your next Instagram-worthy bite, or just someone who loves a bit of whimsy, this cafe promises an experience that’s as magical as it is memorable.
About Sanrio
Sanrio is the global lifestyle brand best known for Hello Kitty, created in 1974, and home to many other beloved characters, including My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, and Kerokerokeroppi.
Founded on the belief that a small gift can bring happiness to people of all ages, Sanrio has built a worldwide community across more than 130 countries through products, entertainment, and themed experiences. All of this is under the vision of “One World, Connecting Smiles.”
Learn more at sanrio.eu.
Key takeaways
- The Hello Kitty Cafe Gold Coast opened at Pacific Fair Shopping Centre, celebrating kawaii culture with themed experiences.
- Visitors enjoy a menu featuring Japanese-inspired treats like strawberry sandos and themed bento boxes.
- Cinnamoroll World offers an immersive dining experience with custom decor celebrating Sanrio characters.
- The cafe features exclusive retail items inspired by Sanrio and the Gold Coast lifestyle, including apparel and collectibles.
- Sanrio aims to foster social connections through the cafe, blending fun, food, and its iconic characters.

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