China Daily has launched a new English-language travel platform called China Bound, designed to make planning a trip to China significantly easier for international visitors, including families travelling with kids.
The new China Bound travel platform officially launched on January 1. It aims to remove many of the common barriers overseas travellers face when visiting China, such as language challenges, itinerary planning and payments.
China Bound brings together travel inspiration, personalised itineraries, smart Q&A support, ticket booking and destination guides into one central hub. The idea is simple: help international travellers confidently plan, book and experience China, all in English.
A smarter way to plan a China trip
At the core of the platform is the China Bound website, which uses a “main site plus city sub-site” structure. The main site introduces travellers to China through curated sections, such as travel destinations and itinerary planning. It also covers must-buy items and must-try food, offering an overview of landscapes, culture and modern life across the country.
City and regional sub-sites go a step further. They provide practical, on-the-ground information including pre-trip tips, popular attractions, local cuisine, and accommodation options. Additionally, festival highlights are covered. These city guides are set to expand over time, covering more popular destinations with international visitors as well as lesser-known regions.
The website is fully optimised for both desktop and mobile. This makes it easy to browse while planning at home or on the go.
The China Bound travel platform has built-in tools to make travel easier
For travellers already in China, China Bound also integrates with mini-programs on Alipay and WeChat. These mini-programs allow users to access services such as translation tools, transport and hotel bookings, and attraction tickets. Currency exchange and mobile payments are also available, all from one place.
An intelligent assistant is another key feature of the platform. Supporting multilingual interactions, it can help travellers customise itineraries and check real-time transport information. It also aids in understanding cultural norms or local customs. For families visiting China for the first time, this kind of support could reduce stress and make navigating a new country more manageable.
Why this matters for families
As China continues to open up to inbound tourism, tools like China Bound make the destination far more accessible for families. Especially for those who may have previously felt unsure about language barriers, logistics or payments.
By combining inspiration, practical planning tools and real-time support, the platform is positioned as a one-stop travel companion. This support spans from early planning stages through to day-to-day travel once you arrive.
For families considering China as a future holiday destination (and we highly recommend you do), China Bound represents a step toward more confident, independent and family-friendly travel in the region.
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