Anyone who has ever packed for a family beach trip knows the drill. Swimmers, sunscreen, hats, water, snacks… and then the beach toys. Bulky buckets, rigid spades and plastic toys that somehow take up half the bag and crack in transit. Most of the time, they’re left behind at the end of the trip.
It’s a familiar frustration for travelling families, and one Australian brand is quietly solving it.
Designed in coastal New South Wales, Coast Kids has created a range of packable beach toys specifically for families who want to travel lighter without sacrificing fun. Their flexible silicone buckets, lightweight spades, compact sand moulds and easy-to-pack dive toys are designed to squash into luggage. Basically, they’ll fit around your clothing and shoes, then spring back into shape once you arrive.
“Packing for holidays with kids is always a juggle,” says Coast Kids co-founder Morgan Clark. “We wanted to remove the frustration by creating beach toys that actually work for travel. Pieces that pack flat, rinse clean easily and are ready to use wherever families land.”
Coast Kids’ toys are flexible
Unlike traditional hard plastic toys, which are prone to cracking and awkward to pack, Coast Kids’ toys are made from durable, flexible materials designed to handle saltwater, sand and repeated use. The range is intentionally designed to mix and match, making it ideal for beach destinations, resort stays, pool days and holiday rentals.
There’s also a growing shift among families toward fewer, better toys – especially when travelling. Rather than packing bags of single-purpose items that are used once and forgotten, open-ended toys encourage kids to be creative, imaginative and engaged for longer.
“Kids don’t need a mountain of toys to enjoy the beach,” says Clark. “When you simplify what you bring, you actually get more play.”
For parents, that means lighter suitcases, less clutter on the sand and fewer end-of-trip decisions about what gets left behind. For kids, it means toys that can be used in countless ways. Use them for building, digging, pouring, and inventing games rather than one fixed outcome.
About Coast Kids
Founded in the seaside town of Woonona, Coast Kids has grown from a lounge-room startup into a globally stocked brand, inspired by Australian beach culture and modern family travel. Their thoughtfully designed range reflects what many parents are looking for now: practical travel essentials that look good, last longer and genuinely make holidays easier.
As family beach holidays ramp up across Australia and overseas, packable beach toys are fast becoming one of those quiet travel upgrades parents wish they’d discovered sooner.
Let me know what you think!